I always remember thinking, what’s the big deal, it is only college? These days, it is a big deal, and higher education is a competitive market for your attention. Just remember it is easier to pick a college than the high school advisors, college guides and your parents make it out to be. Relax, take a deep breath and keep in mind these four indisputable truths about choosing a college.

1. A Little Information Goes a Little Way

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